A little while ago, I was contacted by an agency that I have worked with in the past to do a special project for one of their clients. The client was a smaller account for them, a family-owned oyster producer and supplier located in the Texas Gulf region.
During initial ideation with the agency, we settled on the idea of producing a content campaign that would tell the story and family history of the client’s business without using any words or voice-over. Just the essence of the daily operations. Letting the company’s operations tell it’s own story.
After directing motion and capturing stills for the project, I proceeded to editing. When the final deliverables were presented to the client, tears of joy and appreciation flowed.
They were blown away with how we had captured and told their family businesses story, and captured the rhythm of their daily operations, the close bonds with all their employees–many who have multiple generations working with them, and the honor and pride they feel every day being caretakers of this valuable resource, and providing the highest quality seafood to families and businesses.
